Simple Video Marketing Ideas to Drive Traffic to Your Site
Right now, in the world of internet marketing, video marketing is the most popular method of promotion because it has great success with targeted traffic. Read this article for tips on how to make your marketing videos a lot better.
When you are creating your marketing video campaigns, remember why you are creating that video. The real plan is to drive traffic to your site. You are just utilizing videos as a platform to aid in your marketing goals. That’s why putting a wonderful call to action in your videos is very essential. Don’t gamble on the fact that people will just envision your message and automatically go to your website. No they aren’t rocket scientists; you must give them specific guidance in your call to action. For instance, if you want your prospective customers to go to your website and subscribe to your newsletter, tell them to do so in your call to action. Put your call to action in all areas of your video, but make sure that you also put it at the very end of your video for emphasis. A good way to achieve this is to make the video a few seconds longer, so that the viewer gets the time to note down your site’s name and visit it. Also, there are marketing tools that can be used to embed your link or subscription form right into your video. Yes, if you use these tools, you can advance your video’s conversion rate to higher levels. So if you do have the money to spend to buy such a tool, it can prove to give you a great return for your investment. However, if you want to use the traditional method, then just add your call to action to your video. Remember to test different kinds of call to action messages because you never can tell which ones will have the best conversion rates. A simple strategy to make your video marketing successful is to go beyond uploading just one video. You should upload more than one video, so that you’re able to make a better, longer impact on your target audience. There are thousands of videos that being submitted on a daily basis, so if you plan for your audience to remember you, you have to promote a lot of videos to beat the competition. Also, you improve the probability of getting more customers when you have videos out there that are promoting your site. Many new video marketers don’t see results because they aren’t putting a lot of effort on creating multiple videos. They only manage to set up a few videos, upload them and then ponder why the traffic isn’t picking up.
Other than the title, what else stands out about a video when viewers are looking through online videos?
Yes, the thumbnail grabs their attention. Yes, that is right; your chosen thumbnail could cause your video to be popular or unpopular with the viewers. This results from the fact that people will view a video that has a pretty thumbnail picture that appeals to them. But this should be a good excuse for you to put a deceptive thumbnail on your future videos. Your goal should be to match the thumbnail to your message, but make your viewers interested at the same time.
All in all, video marketing can be seen as one of the easiest ways to drive quality traffic to your site, as long as you get the basics right. Source: Evolv shake